It’s been fun. It’s been real. It’s been real fun. Huge thanks to our incredible guests, Olivia Hayes, our host Leah Hacker, our producer Arun Venkatesh, our audio editor, and the many, many hands that made Season 1 a reality. We’ve had a ton of fun this season, and look forward to season 2. See you in February 2018. And remember, if you’re going to do something, it’s worth doing right.
[00:00] Welcome to It’s Worth Doing Right. I’m your host, Olivia Hayes; resident creative pragmatist, and the Head of Product Strategy at Accomplice. For the first season of our podcast, we wanted to bring into focus the various intersections of data and creativity, but with more specificity than we’d heard it discussed before. There are a lot of points where data and creativity intersect. We see them everyday in the strategic work we do at Accomplice, but for those who aren’t privy to that process, it can seem a lot more like a black box. Today, we wanted to wrap up the season with a brief summary of all the topics and some key takeaways from each of the six episodes.
[00:35] In E1, we talked with Martha about the role of data and design thinking. Instead of being in opposition, these two worlds should work in tandem, with the shared goal of creating empathy and insight into what’s being designed.
[00:47] Steven made clear in E2 that although an actual engagement metric will vary from company to company, the important thing is to understand what your users want and give it to them. Design is a service, as well as a function of your brand.
[00:59] Jason highlighted the importance of teams working together productively, not just getting along, in E3. This is especially true with teams who have different mindsets and motivations, because the companies that figure out how to integrate creative and data-focused teams have the strongest product outcomes.
[01:14] Differentiation is a word often said and rarely understood, and in E4, Matthew gave us a clear breakdown. Understanding your differentiators is a discovery process, and companies often forget to mind their gaps in knowledge. To have a clear perspective, you must discover your known unknowns.
[01:30] We know that user experience can affect customer conversions and hinder growth. Merci gave us insight into specific friction points that can make or break your growth cycle – even the ones you may not have considered from a strategic standpoint, like customer service.
[01:43] And when it comes to leveraging data for the blue skies of innovation, Ali helped us to understand what ways data can provide the right kind of constraints, and support to create outcomes that you may not have previously considered.
[01:56] As passionate pragmatists here at Accomplice, we wanted to focus on specific topics with actionable insights that you could put to use right away. We can speak in lofty terms with the best of them, but pretty is nothing without a plan. Thanks for joining us this season, we hope you’ve enjoyed it. We’ll be back in February with a new season of shows focused on the connected consumer.
[02:15] If you haven’t subscribed, be sure to do so. You can find us on iTunes and Stitcher, or wherever you get your podcasts. If you’d like to learn more about our family of agencies or give us feedback, visit us at itsworthdoingright.com, or drop us an email at firstname.lastname@example.org. And remember: if it’s worth doing, it’s worth doing right.