S.03: Exploring Experiential: E.02

On the Street at SXSW

March 20, 2019 • 14:42 min


  | On the Street at SXSW )


A conversation with the attendees of SXSW activations. Kenzie hits the streets to find out what do consumers think of brand activations? How do these engagements change their perception of the brand? And do they make a lasting impression? She covers Game of Thrones, Amazon's Good Omens, Sony WOW Studio, and Real Self Beauty Bar.