S.03: Exploring Experiential: E.03

Intentional Connections

with Bryce Phillips

March 27, 2019 • 14:42 min


  | Intentional Connections (w. Bryce Phillips )


A conversation with Bryce Phillips, CEO & Founder of evo, an action sports retailer, on creating an intentional connection in a brand. Creating a multi-touch market strategy requires innovative thinking. As the the retail industry shifts in the era of Amazon, there are far more considerations than online vs physical, and, arguably, a niche for experience-led retail. Perhaps Amazon has created new opportunities for today’s retailers than originally thought? Bryce thinks so.