S.03: Exploring Experiential: E.04

Immersive Experiences

with Trevor Guthrie

April 3, 2019 • 14:26 min


  | Immersive Experiences (w. Trevor Guthrie )


A conversation with Trevor Guthrie, Founder of Giant Spoon,  the marketing agency behind the SXSW GoT activation, what does it take to pull off a high profile, large-scale activation? More broadly,  what are the core components of experiential marketing? We find out when we go behind the scenes in the creation of a entirely new world.