Today we speak with Jason Williford from Culture Index, a tool established by Gary Walstrom. If you’ve ever worked at an organization where people with different mindsets have to cooperate, you’ve probably spent some time thinking about what motivates people. It can be difficult to develop a culture that understands the motivation of both creative and analytical minds. Is it an operational challenge or a philosophical one? And, in business, why is it important to take on something that can seem to some just a matter of personalities?