We are thought leaders and visionaries bound by a common mission: if it’s worth doing, it’s worth doing right. Positioned at the intersection of innovation and strategy, we deliver perspectives and insight on topics impacting data, design, and business scale.

Differentiation is Not “Cool Stuff” (w Matthew Blakstad)


Matthew Blakstad
Writer, Researcher, & Communicator - Matthew Blakstad, Author
Today we’re going to talk with Matthew Blakstad about the meaning behind a sometimes buzzy marketing term: differentiation. We’ve heard it used over and over again to describe those fundamental attributes that make an organization unique, but we don’t often talk about what it means to achieve differentiation. How do you quantify that? How do you make sure what you think are your key differentiators actually are, rather than just some wishful thinking on the part of your C-suite?

Meet Your Host

Kenzie Haynes

As a daughter of a teacher and a technologist, Kenzie was encouraged to ask questions and build answers. Now, as an Experience Designer focused on digital products, she uses that same inquisitive skill to drive outcomes across industries. When she’s not podcasting, Kenzie helps businesses ask the most critical questions and build market-leading answers using design and technology.

Understanding new perspectives is her passion and probing topical conversations is her forté, she brings both to the mic at It’s Worth Doing Right.


Interested in being a part of the conversation?