We are thought leaders and visionaries bound by a common mission: if it’s worth doing, it’s worth doing right. Positioned at the intersection of innovation and strategy, we deliver perspectives and insight on topics impacting data, design, and business scale.

Data Isn’t a Silver Bullet (w Ali Madad)


Ali Madad
Principal & Founder - SCTY
A conversation with Ali Madad, a thought leader on the topic of innovation. Design thinking, by the sounds of it, would be a strictly creative process. Because we have access to so much data, it can be difficult to determine what kind of data do you bring into your design process? Is there a difference in how you use design thinking and data in design versus technology innovation? And how do you find the appropriate place to introduce it, without causing friction in a process that’s already producing results?

Meet Your Host

Kenzie Haynes

As a daughter of a teacher and a technologist, Kenzie was encouraged to ask questions and build answers. Now, as an Experience Designer focused on digital products, she uses that same inquisitive skill to drive outcomes across industries. When she’s not podcasting, Kenzie helps businesses ask the most critical questions and build market-leading answers using design and technology.

Understanding new perspectives is her passion and probing topical conversations is her forté, she brings both to the mic at It’s Worth Doing Right.


Interested in being a part of the conversation?