We are thought leaders and visionaries bound by a common mission: if it’s worth doing, it’s worth doing right. Positioned at the intersection of innovation and strategy, we deliver perspectives and insight on topics impacting data, design, and business scale.

Beware the True but Useless (w Martha Cotton)


Martha Cotton
Group Design Director, Research - Fjord
A conversation with Martha Cotton, exploring the role of data in the design thinking process. We wanted to dig in and uncover that higher purpose - how can data help us make sure we connect with the right audience? What kind of data do designers need during their creative process, and why do we still carry around old limiting beliefs about the place of data?

Meet Your Host

Kenzie Haynes

As a daughter of a teacher and a technologist, Kenzie was encouraged to ask questions and build answers. Now, as an Experience Designer focused on digital products, she uses that same inquisitive skill to drive outcomes across industries. When she’s not podcasting, Kenzie helps businesses ask the most critical questions and build market-leading answers using design and technology.

Understanding new perspectives is her passion and probing topical conversations is her forté, she brings both to the mic at It’s Worth Doing Right.


Interested in being a part of the conversation?