Differentiation is Not “Cool Stuff” (w Matthew Blakstad)


It's Worth Doing Right
Today we’re going to talk with Matthew Blakstad about the meaning behind a sometimes buzzy marketing term: differentiation. We’ve heard it used over and over again to describe those fundamental attributes that make an organization unique, but we don’t often talk about what it means to achieve differentiation. How do you quantify that? How do you make sure what you think are your key differentiators actually are, rather than just some wishful thinking on the part of your C-suite?

Meet Your Host

Olivia Hayes
Product Strategy - Accomplice

With a background in ux design and research, Olivia came to product development via a non-traditional route - empathy and the study of human behavior. As a product strategist, she is committed to helping organizations build the right products for the right users, using a mixture of intuition, research, data, and common sense.

She brings her reputation of sass-mouth product strategy and no nonsense outcomes to the mic as the host for It’s Worth Doing Right.


Interested in being a part of the conversation?