We are thought leaders and visionaries bound by a common mission: if it’s worth doing, it’s worth doing right. Positioned at the intersection of innovation and strategy, we deliver perspectives and insight on topics impacting data, design, and business scale.

Beware the True but Useless (w Martha Cotton)


Martha Cotton
Group Design Director, Research - Fjord
A conversation with Martha Cotton, exploring the role of data in the design thinking process. We wanted to dig in and uncover that higher purpose - how can data help us make sure we connect with the right audience? What kind of data do designers need during their creative process, and why do we still carry around old limiting beliefs about the place of data?

Meet Your Host

Olivia Hayes
Product Strategy - Accomplice

With a background in ux design and research, Olivia came to product development via a non-traditional route - empathy and the study of human behavior. As a product strategist, she is committed to helping organizations build the right products for the right users, using a mixture of intuition, research, data, and common sense.

She brings her reputation of sass-mouth product strategy and no nonsense outcomes to the mic as the host for It’s Worth Doing Right.


Interested in being a part of the conversation?