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SXSW 2018: What UX Exposes About Your Culture

Leah Hacker
Senior Strategist - Accomplice

Accomplice joins the stage at SXSW 2018 and discusses a topic that we see frequently, but rarely talk about in the upper echelons of business: how your culture disconnects manifest in your end user experience, ultimately impacting your overall business objectives.

Leah Hacker, Head of Research, and Olivia Hayes, Product Strategy, take the stage to discuss the most common cultural issues, the internal symptoms, and the way these issues manifest themselves in your end user experience. What do you do when these disconnects find their way into your UX? How can you tell? And, how can you avoid it?


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Accomplice specializes in creating consumer experiences for today’s brands – from digital to physical spaces. Visit our website to learn more about the Accomplice team.



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